Turning Social Media Into a Seller
Acquisition Engine
Market: Copenhagen, Denmark · Industry: Real Estate · Focus: Seller Trust & Lead Generation
THE CONTEXT
The Challenge
In Copenhagen’s current real estate market, demand for properties
significantly outweighs supply. While buyers are highly active, many agencies face the same core
issue: not enough sellers are willing to list their properties.
The problem isn’t visibility — it’s trust. Potential sellers
are cautious. They compare agencies carefully, delay decisions, and look for proof of expertise
before committing.
CONTENT EXECUTION
What Was Created
We developed short-form educational videos, carousels explaining seller
concepts, and a calm, professional visual identity with a consistent posting cadence
(3–4x/week).
Empathy driven, educational yet casual
Signals care and professionalism
Focus on emotions, not price
Zero selling. Pure lifestyle + insight
OUTCOMES
Results
Instead of hard numbers, we focus on strategic outcomes:
- Increased inbound conversations with property owners
- Higher trust before first meetings
- Better-qualified seller leads
- Stronger brand authority within the local market
Key Takeaway
"In competitive markets like Copenhagen, social media shouldn’t push properties — it should
build confidence. By shifting from promotion to education, real estate agencies can attract
sellers before they ever decide to list."
Let’s
build it together
Real Growth, Built Over Time
We don’t believe in overnight success or inflated metrics.
The results we showcase come from consistent execution, strategic decisions, and real
client constraints — not ideal scenarios. Every brand starts somewhere different.
Our job is to design systems that work in the real world.
CASE STUDIES
What That Looks Like in Practice
From a quiet
profile to an active community
One client came to us with fewer than 100 followers and no clear content direction. By
restructuring their messaging, introducing short-form video, and posting consistently, their
Instagram community grew by over 2,000% organically — without giveaways or paid
follower tactics.
Sustained
visibility, not viral spikes
Instead of chasing one-off viral posts, we focused on repeatable formats and platform-native
storytelling. The result was 110,000+ organic monthly views, generated steadily
through content designed to retain attention and be saved, not just seen.
Small
adjustments, measurable impact
We regularly analyse what works and what doesn’t. In several cases, optimising hooks, pacing,
visuals, and posting timing led to a 2–3× increase in reach on key pieces of
content — without increasing volume.
Every strategy is refined using performance signals such as reach, engagement quality, saves,
CTR, and CPC. This allows us to adjust direction early and build momentum over time.
The Common Thread
None of these results came from shortcuts. They came from clarity in positioning,
consistency in execution, and restraint in decision-making. That’s the approach we
bring to every partnership.
Results vary depending on industry, market conditions, and execution. The examples shown reflect
previous projects using organic-first strategies.
